At the end of each year I like to look back at what I’ve written over the last twelve months and see what I’ve learnt. So, my own personal review of the year shows that: Football Covid has helped to shift attention from the Premier League’s continued dependence on gambling, where nearly half of all …
Tag Archives: sport business
New season, same story
When it comes to gambling advertising in the English Premier league there is a lot of noise but not a lot of action. Looking at shirt sponsors for the 2021/22 season shows an increase the number of teams being sponsored by gambling firms (from eight to nine), and gambling sponsorship now accounts for 45% of …
How not to replace Harry Kane
If Harry Kane gets his move away from Tottenham this summer, few Spurs fans will getting excited about Plan B – using the £100+ transfer fee to build a better squad. That’s because most will remember what happened when Gareth Bale left in 2012. Bale went to Real Madrid for £82m and Spurs used the …
What the future might hold for rugby’s partnership with Private Equity
With Rugby Australia considering a partnership with Private Equity, the total investment in the sport since 2018 is soon likely to top one billion pounds. While the investors are promising not to change the number of games being played, they are still likely to have a major influence on what fans get to see in …
Continue reading “What the future might hold for rugby’s partnership with Private Equity”
What the Fan of the Future research didn’t understand about football fans
In September last year the European Club Association (then chaired by plotter-in-chief Andrea Agnelli) published research on the Fan of the Future. Looking at this report you can see why the ‘Dirty Dozen’ and their bankers were so sure they were on to something with a new super league of top team across Europe. The …
Continue reading “What the Fan of the Future research didn’t understand about football fans”
Backing the Grand National favourite isn’t what it used to be
Everybody loves a grand National favourite, especially the bookmakers. Looking back over the race since the turn of the century shows that only four favourites in the last twenty years have won the race. However, before you give up all hope it is interesting to note that a ten pound bet on the favourite each …
Continue reading “Backing the Grand National favourite isn’t what it used to be”
Data and eCommerce are driving Amazon’s sport strategy
Data and eCommerce are driving Amazon’s sport strategy When it comes to sport Amazon is not the goose to lay the golden eggs that many people expected. Instead it has cleverly positioned itself to get what it wants from sport – more sales opportunities and a foothold in the data market. Sports administrators used to get …
Continue reading “Data and eCommerce are driving Amazon’s sport strategy”
Want to run faster? Get new shoes
A bit of personal research has shown that new running shoes can increase speeds by nearly 5%. If they do that for an ordinary runner, what must shoe technology be doing for the elite? I have a weird habit with new clothes and shoes where I tend not to wear them if there is any …
On the pitch, NFL fans aren’t getting what they paid for
One of the most interesting things about the cost of attending an NFL game is how there is no relationship between how much you pay and how good the team is. In fact, only three of the ten most expensive NFL teams to watch had winning seasons last year. This is worse than the ten …
Continue reading “On the pitch, NFL fans aren’t getting what they paid for”
What does the future hold for the most expensive yearling bought at auction?
The news that a horse has become “the most expensive yearling sold at auction this year” always catches attention, and this month was no exception as Coolmore paid £3.5m at Tattersalls Yearling Sales Book One at Newmarket. However, looking at the results of the last ten years does not suggest we should be expecting too …
Continue reading “What does the future hold for the most expensive yearling bought at auction?”
Sport.dat 