Sports stories without the shouting
Imagine a fictional three ball featuring top golfers from 1900, 1930 and today. On the first tee our 1900’s golfer is happy to send the ball 180 yards down the fairway, although he’s not so happy when he sees the 1930’s player knock his drive 60 yards further to 240 yards. However, both are down-hearted …
Continue reading “What to do about ever increasing driving distances in golf”
Reading the excellent Shoe Dog by Phil Knight gives a new perspective on sports giant Nike. Usually when you think of Nike you think of a global corporate giant that controls every facet from design to manufacturing to marketing. But reading Knight’s memoir of where it all started you get the origin story. Nike the …
Continue reading “Endorsements have rocketed but still return on investment”
Comparing companies sponsoring cycling teams at the end of the last century with the shirts being pedalled around France twenty years later shows how the sport is changing. Ultimately the key to sustainability is to concentrate on cycling as a cultural ‘event’ rather than winners. The rise of the US and UK teams has not …
Continue reading “Shifting patterns in the ownership of pro-cycling teams”
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