When it comes to gambling advertising in the English Premier league there is a lot of noise but not a lot of action. Looking at shirt sponsors for the 2021/22 season shows an increase the number of teams being sponsored by gambling firms (from eight to nine), and gambling sponsorship now accounts for 45% of …
Tag Archives: sponsorship
Shifting patterns in the ownership of pro-cycling teams
Comparing companies sponsoring cycling teams at the end of the last century with the shirts being pedalled around France twenty years later shows how the sport is changing. Ultimately the key to sustainability is to concentrate on cycling as a cultural ‘event’ rather than winners. The rise of the US and UK teams has not …
Continue reading “Shifting patterns in the ownership of pro-cycling teams”
Sport.dat 