Sports stories without the shouting
The last two years have seen new trends emerging among the winners of cycling’s Grand Tours. Not only is a much younger generation of riders emerging, but a larger pool of talent suggests a more unpredictable and exciting future for fans. Last year I wrote a blog about how cycling’s Grand Tour winners tend to …
Continue reading “The future of cycling is young (and there are lots of them)”
I started putting work together on this blog by asking the question ‘are we seeing the rise of the disruptor in cycling?’ In the last two years there had been Grand Tour winners aged 22, 26 and 26 and a number of exciting young riders animating races. It felt like a new era was emerging …
Comparing companies sponsoring cycling teams at the end of the last century with the shirts being pedalled around France twenty years later shows how the sport is changing. Ultimately the key to sustainability is to concentrate on cycling as a cultural ‘event’ rather than winners. The rise of the US and UK teams has not …
Continue reading “Shifting patterns in the ownership of pro-cycling teams”
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