When BT Sport acquired the rights to show German Football in the UK they never thought they would end up with the hottest ticket in town. But for one week in May that was the case.
The graph below uses Google Trends to show the popularity of searches for “Premier League” and “Bundesliga” in the UK between the 1st March and 31st May. On the week ending 10th May the Bundesliga was a more popular search term than Premier League.
This was one week before the Bundesliga was about to restart and interest was generated by new fans seeking more information, and a period when there was a surge in searches for “how to watch the Bundesliga?”
The other interesting point is just how far searches for “Premier League” dropped once the action was suspended. The level of interest then stayed at this same level for the next two months, but in recent weeks the trend has been slowly upward.
As we get towards the resumption of the league, it will be interesting to see if this remains a steady climb, or a sudden leap once the action starts….or will it reach the pre-lockdown heights at all this season?
Given the jump in interest for a league most people rarely follow, I would expect a dramatic increase in Premier League interest in the run-up to restart.
Sport.dat 